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Face of Base Info

Fancy being the next 'Face of base'?

We're always on the lookout for the next group of models to represent base and what we're all about. Think you've got what it takes? Just read our FAQ's below to find out how to get involved!

APPLICATIONS FOR 2022 ARE NOW CLOSED! Thank you to everyone who applied!

Got a question? You might find the answer below!

What are you looking for?

We're on the lookout for the next ‘Face of Base’. We’re looking for individuals of all ages who stand out, who aren’t too shy in front of the camera, and who have their own style and personality. You’ll be the brand ambassadors, so we need role models.

How do we apply and what is the process?

Applications are online only and will consist of a number of different rounds. Once the competition has ended, we will shortlist the successful applicants and invite them to each round until the final selection has been made. During COVID-19, these rounds may be continued via video, and/or following all government guidelines, a face-to-face casting.

What do we win?

You’ll have the opportunity to model for base for an entire year, in all our seasonal campaigns. That’s: Spring/Summer, Autumn/Winter, and maybe even more! You’ll win the experience of being on a live photoshoot on location and in the base studio, as well as VIP treats such as discounts, and much more. You’ll also receive copies of the final images taken on set, for you to keep!

What ages are you looking for?

Our competition is open to all from newborn up to age 16, however our models need to fit into our clothes. Most of our collections, from the likes of Stone Island Junior/Moncler Enfant/Fendi, go up to age 14. As you are required to fit into our clothing for the year, you must ensure that you can fit comfortably in this age.

I’m a teenager. Do I need parental/guardian permission?

All applicants need to have consent from a parent/guardian to apply. If selected for the further rounds/winner, all parents/guardians will be contacted and they will need to be present at all photoshoots.

Where will the images be used?

If you get chosen to be a finalist the images taken at our photoshoots will be used in every aspect of the base branding, i.e. store windows and displays, website, social media, email newsletter and advertising. Literally, everywhere!

I’m part of a modelling agency, can I apply?

Yes! However all models must inform their agency of the application, and have agreement/approval of taking part if you were to be a successful winner.

I don’t live near your stores, can I still apply?

Of course! We will do our best to accommodate the shoots nearer to you if you were a successful winner, however we may ask you to travel to our Head Office Studio or to the surrounding London areas, so you must be comfortable to travel if needed. Our address is: Base Studio, Unit 2 Woodford Trading Estate, Southend Road, IG8 8HF.

Can I enter more than once?

No, as we get lots of applications for the competition, you are only able to enter once. Entering several times will not increase your chances of being selected.

Can I enter multiple children?

Of course! But please do enter one child per application.

What happens if my child is unsuccessful?

Don’t worry, we receive many applications and our brief is constantly evolving - this means you might not be right for what we are looking for right now but try again next year, and it may be the time for you!

If your question is not answered here, then contact us on Instagram @basechildrenswear or send us a message on Facebook @basechildrenswear.

For the full terms & conditions for our Face of Base competition, please read here

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